As watch consumers, Hemel are always looking for classic pieces. And as creatives, they are inspired by the details that make these watches so timeless. So putting their passion for collecting and their passion for designing together was just a completely natural progression.
The goal with Hemel is to construct a physical narrative framed by the visual cues of actual, historical timepieces. Unlike a smartwatch which will eventually become obsolete in a few years, a mechanical watch becomes an instant heirloom.
Hemel is an opportunity to bring a physical product to market and that can contribute to the wider conversation of watch appreciation. It's a brand that creates timeless styles and non-compromising value.